“Helen Gordon: The Woman Behind the Greensheet” by Rebecca G. Blakeley is now available for purchase
“Above all else, Helen was an example to everyone who knew her of what it can mean to be an independent woman. She came out of an era when women were routinely told not to worry about money. Ladies were better off keeping their hands off it. Even now, when women entrepreneurs sit down with their clients, it is difficult for them to talk about money, or even to admit that they need to be paid for the work they do.”
– an excerpt from the book
Author Reputation Press is honored to publish “Helen Gordon: The Woman Behind the Greensheet” by Rebecca G. Blakeley. This masterpiece will remind the readers of perseverance, dedication, and commitment. It takes time when it is worth fighting for. The humblest beginnings can birth success. The book is now available on Amazon, Barnes & Noble, and the ARP website.
Author Rebecca G. Blakeley worked for the Greensheet and Gordon Flowers with her mother for more than twenty-nine years. She is currently retired and works as a volunteer in the Houston community.
In 1969, Helen Gordon moved to Houston with her new husband, Robert DeYoung. A no-nonsense, pragmatic mother of three with the heart of a musician and the soul of a painter, Helen was determined to be her own boss by owning and operating her own company.
It didn’t take her long to find success. Helen started the Greensheet, a free advertising tabloid with classified ads and a list of business services, in 1970. Within eight years, she expanded it to five Texas cities without the help of bank loans. But she lived in a good ol’ boy atmosphere, in which long lunches over dry martinis were the norm and women were generally absent from the boardroom.
Even so, Helen was undeterred. She was determined to build a company that would prosper and prosper it did. By 2012, the Greensheet had grown to a circulation of 650,000 and appeared in four Texas cities. Today, her company is a household name and continues to be one of the most successful classified tabloids in the state.
Her irrepressible optimism, sense of humor, and vivacious personality served her well in her personal and professional lives. As told by her daughter, Rebecca, “Helen Gordon: The Woman Behind the Greensheet” is Helen’s inspiring true story. Rebecca G. Blakeley worked for Greensheet and Gordon Flowers with her mother for more than twenty-nine years.
“Helen Gordon: The Woman behind the Greensheet” by Rebecca G. Blakeley is now available for purchase via Amazon: https://www.amazon.com/Helen-Gordon-Woman-Behind-Greensheet/dp/1475987056/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1670287435&sr=8-1-fkmr0.